Naked CEO

Why You Don’t Want to Recruit Network Marketers into Your Business

Written on June 24, 2009 – 1:34 pm | by nakedceo

Many people often think that the best people to recruit for their network marketing business are network marketers. It is a reasonable assumption, especially for someone who is new to the business or perhaps has not had any quality training. The faulty logic says “if I show them a better product or compensation plan, surely they will want to switch companies.” Here are a few reasons why this is not true:

1. So few people are successful in network marketing that chances are you might get a new rep without seeing any positive impact (i.e. income) to your business.

2. If they are not committted to their current company, they most likely won’t be committed to yours.  You will sign them up and have them on your team until they find the new “flavor of the month.”

3. Most network marketers are lazy and not willing to work for the money that is sitting right in front of them. If you are offended by this, then you have some work to do (on your personal development).

4. Most network marketers do not invest in training or personal development, therefore will likely share more misinformation about your company, products, or services (and maybe even your team) to people they talk to. You need to make it very clear up front that you have a solid training program and that is mandatory for them to go through it in order to work with you.  You will “filter out” some people up front, but this is not a loss, it is just saving time.

5. If you recruit them based on your compensation plan, they won’t stay.  Why? If they don’t beleive in the product, they will never sell enough or recruit enough to earn money at the lowest level of the plan, let alone “real money”.

So where should you seek to find prospects for your business? I would start with your satisfied customers. If you don’t have any you need to go get some customers, after all that is how money is made in network marketing, right? Assuming you do have customers, go back to your customers and ask them for customer referrals. If you get referrals then pitch them on your product or service and try to acquire them as customers. As you close those referrals, simply go back to the referral source and thank them and then ask if they would be interested in getting paid for their referrals. If they say yes, then move into your recruiting dialogue. If they say no… move on. Do not try to convince them that they need to join you, simply keep on getting those referrals and getting paid.  They may come around and they may not; it doesn’t matter as long as you are building your customer base and giving people the opportunity to join you.  Sure it’s a soft sell, but keep in mind that most people can’t sell and if you “hard sell” someone into your business or product, they will pick up on that and you will never recruit them because they will realize that they don’t want to have to hard sell people to make money.

I hope you found this insightful  For more helpful tips, please download my free ebook, Why People Fail in Network Marketing.

Tags: network marketing, recruiting