Posts Tagged ‘network marketing’

One of the things that frustrates me so much is hearing network marketers blow an opportunity to have credibility or make a sale. I guess it’s because I am so passionate about this industry that I want to see people do it well and succeed.

When you are approaching a prospect, you need to decide whether or not you are approaching them as a customer or as someone who wants to build a business. If you have read my book, Why People Fail in Network Marketing, you know that my philosophy is that you should always approach people as customers first because you get paid to generate customers, and it is easier to get someone excited about selling a product they use and love as opposed to getting them excited about money first, and then convincing them to like your product or service.

I cannot tell you how many times I have listened to someone give a pitch about their company in a professional setting, and lose an opportunity to gain a customer (which I assume was their original intent) because they feel the need to throw in the line “and their is a business opportunity also.” Why is this a problem? Because so many people have been turned off by the clowns that misrepresent network marketing, that any mention of an “opportunity” can discredit the actual product or service being sold. The goal in any business is having customers, network marketing just allows you to turn your customers into paid advocates that get their products for free.

The next time you are in front of a prospect, resist the urge to tell them about how they can make more money than they have ever made before, and just get a sale.   Trust me, a sales commission feels far better than recruiting a rep that does not produce.

Many people often think that the best people to recruit for their network marketing business are network marketers. It is a reasonable assumption, especially for someone who is new to the business or perhaps has not had any quality training. The faulty logic says “if I show them a better product or compensation plan, surely they will want to switch companies.” Here are a few reasons why this is not true:

1. So few people are successful in network marketing that chances are you might get a new rep without seeing any positive impact (i.e. income) to your business.

2. If they are not committted to their current company, they most likely won’t be committed to yours.  You will sign them up and have them on your team until they find the new “flavor of the month.”

3. Most network marketers are lazy and not willing to work for the money that is sitting right in front of them. If you are offended by this, then you have some work to do (on your personal development).

4. Most network marketers do not invest in training or personal development, therefore will likely share more misinformation about your company, products, or services (and maybe even your team) to people they talk to. You need to make it very clear up front that you have a solid training program and that is mandatory for them to go through it in order to work with you.  You will “filter out” some people up front, but this is not a loss, it is just saving time.

5. If you recruit them based on your compensation plan, they won’t stay.  Why? If they don’t beleive in the product, they will never sell enough or recruit enough to earn money at the lowest level of the plan, let alone “real money”.

So where should you seek to find prospects for your business? I would start with your satisfied customers. If you don’t have any you need to go get some customers, after all that is how money is made in network marketing, right? Assuming you do have customers, go back to your customers and ask them for customer referrals. If you get referrals then pitch them on your product or service and try to acquire them as customers. As you close those referrals, simply go back to the referral source and thank them and then ask if they would be interested in getting paid for their referrals. If they say yes, then move into your recruiting dialogue. If they say no… move on. Do not try to convince them that they need to join you, simply keep on getting those referrals and getting paid.  They may come around and they may not; it doesn’t matter as long as you are building your customer base and giving people the opportunity to join you.  Sure it’s a soft sell, but keep in mind that most people can’t sell and if you “hard sell” someone into your business or product, they will pick up on that and you will never recruit them because they will realize that they don’t want to have to hard sell people to make money.

I hope you found this insightful  For more helpful tips, please download my free ebook, Why People Fail in Network Marketing.

Sounds crazy, huh? Stay with me and you just might get a new perspective… one that could make you a fortune.  Now you really think I am messing with you, but I’m not.

If I asked you about your goals, there is a good chance that money would be in there somewhere. Sadly, for many people a goal based on money would be the only goal.  The real question is “what would you do if you had more money than you could spend?” Whatever the answer is to that question is the goal that your network marketing efforts need to be working towards helping you accomplish.

For me, it is seeing people set free spiritually, physically, financially, and emotionally. For you it might be something different, but my point is that you should set goals based on what you can attach your emotions to, not just money.  If you do this and you can connect your emotions to goal setting, you will be amazed at how much faster you see that goal coming into being. Thankfully, I am seeing it more and more every day.

One of the biggest things I have alway heard about goal setting is that your goals must be written down. While this is true, you will accomplish your goals much more effectively if they are written down AND you read them aloud twice a day while connecting your emotions to them.  What I mean by this is you have to not just read it aloud, but visualize yourself being in the moment or living as you would while fulfilling your goals and dreams.

If you want to learn more about goal setting and attaching your emotions to your goals, I highly recommend reading “Think and Grow Rich” by Napolron Hill (the new version). If you have read it and you are not 100% clear on the process or not getting the results you want, reading this new version will help. If you are reading it for the second time, read it slowly maknig sure you grasp all of the points, but most of all, do all of the exercises. You will be amazed at your results!

Wishing you success!

If you aren’t getting the results you want in your network marketing business, you’ve got to ask yourself if you are doing the right things. Take a serious look at what you to market your products or services and how you recruit and ask yourself if you want people to model you.

One of the things I realy appreciate about network marketing is the emphasis on personal development.  The sad thing is that so many people don’t even take advantage of those resources.  I would venture to say that if someone joined a network marketing company any just plugged in to the trainings, they would be happier and live a more fulfilled life. They would most likely earn more money in their “day job” and eventually come around and earn money with the network marketing company they are associated with.

So let me ask you; are you leading by example when it comes to personal development? Don’t tell me you don’t have a team so it doesn’t matter. If you become a leader worth following, people will beat a path to your door to join your team. Leaders are leaders because they do the right things, not becasue they have a team of people looking to them for help.

Maybe you don’t have a great role model in your company? If that is the case, I invite you to condider joining our amazing team. We have some of the best leadership and training in the network marketing industry – hands down!

If you’d like to learn more, please download my ebook, “Why People Fail in Network Marketing“.  After you have read it, you will have my contact information in the book, but also it will answer many of your questions about our team.

I wish you success because you deserve it!

Network marketing has a bad name for many reasons.  One of them is that peolpe often try to “sell” someone on a network marketing opportunity promising them that they will somehow get rich.  The real clue should be that the person “sharing” this information is rarely rich. In fact, many times they are in fact, quite the opposite; poor, and destined to be poor until they learn that the only way you get rich quick in life is through the lottery.   Next they need to learn that stastistically they could survive two plane crashes before winning $1,000,000 in the lottery.

Sure, there are those companies out there that will tell you that they have “high profit margins”, but the problem is that they want you to buy one first, then give up your first few commissions to your “sponsor” (who rarely does anything to deserve it), then go out and find more uneducated dreamers (suckers) to drop 4 or 5 figures on your product. Let me also say, this is not true network marketing, it is high pressure sales and it continues to discredit network marketing.

If you want to build a business from the comfort of your home, and over time generate a solid residual income that you can leave as a legacy to your family, then let’s chat.  I promise I won’t try to sell you becuase if I have to “sell you” to join, I will have to “sell you” to work, and you wouldn’t work and you would just become another disillusioned dreamer who thinks that network marketing doesnt work. Learn how to join our team.