One of the things that frustrates me so much is hearing network marketers blow an opportunity to have credibility or make a sale. I guess it’s because I am so passionate about this industry that I want to see people do it well and succeed.

When you are approaching a prospect, you need to decide whether or not you are approaching them as a customer or as someone who wants to build a business. If you have read my book, Why People Fail in Network Marketing, you know that my philosophy is that you should always approach people as customers first because you get paid to generate customers, and it is easier to get someone excited about selling a product they use and love as opposed to getting them excited about money first, and then convincing them to like your product or service.

I cannot tell you how many times I have listened to someone give a pitch about their company in a professional setting, and lose an opportunity to gain a customer (which I assume was their original intent) because they feel the need to throw in the line “and their is a business opportunity also.” Why is this a problem? Because so many people have been turned off by the clowns that misrepresent network marketing, that any mention of an “opportunity” can discredit the actual product or service being sold. The goal in any business is having customers, network marketing just allows you to turn your customers into paid advocates that get their products for free.

The next time you are in front of a prospect, resist the urge to tell them about how they can make more money than they have ever made before, and just get a sale.   Trust me, a sales commission feels far better than recruiting a rep that does not produce.